Sunday, March 19, 2017

Elon Musk's Sister Brings Romance Novel to Life

The tagline for PassionFlix states it pretty clearly: 'Turning your favorite romance novels into series and movies... On Demand.'

The first of these, Hollywood Dirt, just started shooting in Augusta, Georgia. The source novel, by Alessandra Torre, is about a Hollywood heartthrob (Johann Urb) who comes to a small town in Georgia to shoot a film and has a romance with his leading lady (Emma Rigby).

One of the intriguing aspects of this production, which will move on to Madison, Georgia and then also shoot for a bit in L.A., is the ground-up provenance of its Peach State production. As Augusta Film Office board member Mark Crump recently explained to local CBS affiliate WRDW-TV:

Crump, one of the associate producers for the film, says landing this movie was all about word-of-mouth between the folks behind this movie and a certain unit production manager.
"That's the same one actually that we had, Kevin Welch, we had him for The Reason and on Savannah Sunrise when we did the last two movies," Crump says. "And he said, 'You know what? You need to shoot in Augusta. They have everything you need, they've got the facilities, they've got the capabilities, the crew. So you should go to Augusta.'"

Author Torre is blogging and Instagramming the shoot. The film is being turned around quickly for September release.

The model for PassionFlix is Netflix, as subscriptions to the content will be offered for $5.99 a month. Julie Kenner's Dark Pleasures will be the second quick-turnaround project for PassionFlix, followed by The Trouble With Mistletoe, by Jill Shavis, which is targeted for December streaming release.

As an added PR bonus for this nascent "Netflix for women," Tosca, Elon and sister Kimbal's mother Maye is profiled in the April 2017 issue of Vanity Fair. At age 68, mom's modeling career is booming.

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